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Sep 10, 2024
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2010-2011 Undergraduate Studies Bulletin (Frozen) [Archived Catalog]
Retailing, B.S.
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Return to: Retailing
Learning Outcomes
Students who graduate with a B.S. in Retailing should be able to …
- describe effective promotion and advertising in terms of integrated marketing communication.
- apply the knowledge to develop a promotional campaign.
- identify a unique selling proposition and create effective advertising and sales promotion.
Curriculum
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Progression Requirements for Entering Students
Students who seek to enroll in the professional division of the Department of Retailing must complete the college progression requirements and 45 hours in the courses indicated below with a minimum cumulative grade point average of 2.00. Students who do not meet the specific course, semester hour, and grade point average requirements for progression must continue in the preprofessional division or change to another major. Graduation requires a 2.00 GPA. 1. Curriculum for the Preprofessional Division (45 Hours)
General Education (15 Hours)
To be satisfied using one of the following options:
c. Option Three:
- Two courses from Computer Science
or
- Two courses from Statistics
or
- PHIL 110 and PHIL 111
Retailing Core Courses (12 Hours)
Other Courses (9-12 Hours)
It is recommended that students enroll in the courses applicable to meeting the University core requirements. 2. Restricted Courses
The following courses are restricted to students enrolled in the professional division of the Department of Retailing or those students who receive special permission of the department chair: Course Grade Requirements
All courses used to meet the student’s emphasis (i.e., retail management or fashion merchandising) must be completed with a grade of C or better. Degree Requirements (125 Hours)
1. General Education Requirements (46 Hours)
One of these courses may be replaced by:
Six courses from liberal arts with a maximum of two courses in each field selected (18 Hours)
Courses must include: a. History
At least one course in history b. Fine Arts
At least one course in fine arts (art, music, theater) d. Foreign Languages
Students shall demonstrate in one foreign language the ability to comprehend the topic and main ideas in written and, with the exception of Latin and Ancient Greek, spoken texts on familiar subjects. This ability can be demonstrated by achieving a score of two or better on a USC foreign language proficiency test. Those failing to do so must satisfactorily complete equivalent study of foreign language at USC. Mathematics and Sciences (13 Hours)
Numerical and/or analytical reasoning are required (6 Hours)
This requirement may be fulfilled in one of the following ways: c. Option Three
- Two courses from Computer Science
or
- Two courses from Statistics
or
- PHIL 110 or PHIL 111
Two courses (one of which must have a laboratory) from the following sciences: (7-8 Hours)
Astronomy (ASTR),
Biology (BIOL),
Chemistry (CHEM),
Geological Sciences (GEOL),
Marine Science (MSCI),
Physics (PHYS)
2. Major Requirements (40 Hours)
3. Emphasis Requirements (27-30 Hours)
Retail Management: (27 Hours)
9 additional hours of RETL courses selected from the following:
Fashion Merchandising: (30 Hours)
6 additional hours of RETL courses selected from the following:
4. Minor/General Electives
Retail Management: (12 Hours)
Minor or general electives Fashion Merchandising: (9 Hours)
Minor or general electives |
Return to: Retailing
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